Client
Sector
Business to Consumer
Services
Visit
- Background
After 4 years Coate Water Care required a new website that reflects the company’s growth and developments.
Coate Water Care is a family-run care home provider with seven welcoming and highly rated nursing and residential care homes in Wiltshire, Gloucestershire, Warwickshire and Worcestershire. Over the last 4 years we have worked closely with them to develop their brand and roll out successful communications across digital media and traditional print, including full colour brochures for the company and their individual care homes, signage, advertising, stationery, direct marketing, press releases and ongoing social media campaigns.
- The Challenge
The original Jazzbones-designed Coate Water Care website was launched in April 2014 and has been a hugely successful digital calling card, but after 4 years the time had come to update the site in a way that reflects the company’s growth and new developments in the care provision they provide.
- The Strategy
The new website takes key aspects and functionality from the original site and has been freshened up, making complete use of full screen design. The new site is fully mobile responsive using a fresh, easy to navigate grid design, having each content element within its own section. The site is also a lot more image led, taking full use of the beautiful images generated by Jazzbones photo shoots at various Coate Water Care residential homes. Another change is the use of slightly larger text and graphics for a clear and easy viewing experience, aimed at a more mature target audience. Whilst incorporating existing functionality, we also revamped the website by including new features like large maps for each home, the ability to download the various care home brochures, clear options to view independent reviews of each care home and CQC reports which are a must for the sector.
- The Result
Overall, Coate Water Care now has a contemporary and handsome website which is the envy of the care sector.
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Jazzbones Creative
Nexus Business Centre
Cheney Manor
Swindon SN2 2PN
Jazzbones Creative
Nexus Business Centre
Cheney Manor
Swindon SN2 2PN
