Client

— Datalibrium

Sector

Business to Business

Services

Brand Strategy, Brand Identity, Logo Design, Brand Guidelines, Website Design, Wordpress CMS

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- Background

‘Extraordinary times call for extraordinary measures’ – these were the ‘call to arms’ that Jazzbones created for Datalibrium as part of a brand identity to position the IT company as the lockdown began to effect the world of work.

- The Challenge

The impact of the coronavirus swiftly demonstrated that many future business models would involve a degree of remote working. For some companies that will mean downsizing on office space, for others it might mean abandoning physical offices all together. In both cases, the economic savings can be huge.

- The Strategy

Working closely with the client, we set about devising a brand awareness campaign that featured a refreshed brand identity, colour palette and digital assets. The Jazzbones copywriting team developed copy themes and headlines that conveyed the core USP of Datalibrium’s service and product and this was rolled out across new media channels like digital display adverting on leading industry websites and local media outlets, social media and their website. We also backed this with press advertising, leaflets, large format display and merchandise.

- The Result

Datalibrium is ideally placed to help companies make those savings. And as a company that provides Office 365, Telephony, IT support and above all, Cloud hosting, the Swindon-based business realized that the growth of remote working presented them with a real opportunity.

— Datalibrium

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