Client

— Home Finders

Sector

Property

Services

Brand Strategy, Brand Identity, Logo Design, Brand Guidelines, Supporter Comms, Digital Strategy, UX/UI, Website Design

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- Background

After 10 years under the Richard James umbrella, the Home Finders’ team decided to go back to their roots and relaunch as an independent, customer-driven, boutique Lettings Agency.

With a large property portfolio to manage from day one, there would be no honeymoon period to knock the new brand identity into shape. Home Finders’ needed to hit the ground running from day one of their relaunch as their clients, especially the landlords, needed a loud and clear message that behind the scenes it was business as usual.

- The Challenge

Luckily, Jazzbones had worked with Sue Gidney and Home Finders in the past which meant we were aware of their values and ethos and what an award-winning lettings team brings to the table compared to the competition. Our challenge this time was to create a brand identity that was reassuringly familiar but also fresh.

- The Strategy

‘Making you feel home’ is the key message we developed, with homely, welcoming images to match using a warm but subtle colour palette of dark blue, mustard and greys. The classy looking logo incorporates the outline of a roof into the letter ‘H’ while the main font for headers is an ornate Berlingske Serif Stencil. The mobile responsive website was developed in super quick time but no corners were cut in terms of producing a handsome and classy digital calling card that integrates industry leading lettings and sales property management software, backed by intensive use of social media around the launch.

Other assets developed include digital ads for property portals like Rightmove, leaflets, signage and business stationery. Our photography team were busy capturing images of the team and Home Finders’ plush new office in Old Town, while we also produced video footage introducing different members of the team.

- The Result

The Home Finders website has quickly gained top spot in organic Google search results for key industry search terms. This comes through Jazzbones implementing our unique digital strategy.