Client

— The Park Academies Trust

Sector

Education

Services

Brand Strategy, Brand Identity, Logo Design, Brand Guidelines, Digital Strategy, UX/UI, Website Design, Reuben CMS

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- Background

The Park Academies Trust is a multi-academy trust (MAT) with five ambitious schools focused on raising the aspirations of pupils, parents and staff alike.

- The Challenge

As things stood when the Trust embarked on a rebranding journey with Jazzbones and our partners Reuben Digital, each of the schools had its own brand and visual identity. Our remit was to create a new cohesive brand identity system for the Trust which could be rolled out gradually across the different schools.

- The Strategy

Following a comprehensive briefing workshop with the directors and staff of the Trust and their schools which gave us an understanding of their values and where they wanted to take the branding. A new logo and main website which will inform the individual websites and assets of the other schools moving forward – the idea was to create a family feel and make sure that each individual school is recognisably a part of the Trust family.

- The Result

The Jazzbones team developed a logo marque that has multiple meanings.

Hexagon – for the community (like a hive of bees) of schools, teachers, parents and importantly children
Arrow – looking forward and aiming to achieve great things - Rainbow
The rainbow colour palette for inclusivity - Unity
The way that the arrows interlock also denotes togetherness.

The colour palette and proposed imagery is vibrant and exciting and will work well on the digital format across multiple websites from the Trust’s main website to the individual, primary and secondary schools.  The logo type is a modern sans serif which steps away from the traditional ‘serif’ typography that is associated with the Trust’s schools currently.  It was important to develop a logo and way to modernise the Trust without losing the original feel for the individual schools; the ‘Hexagon’ device does this perfectly and is a great way for the Trust to grow organically, adding new schools along their growth journey.