In today’s fast-paced digital landscape, a business’s website is more than just an online presence; it’s the foundation of its brand identity and its most important marketing tool. This was the challenge we faced when Artfully Media, a recruitment advertising and media agency, approached Jazzbones for a website redesign. Our goal was to create a dynamic digital platform that reflected Artfully’s innovative approach to recruitment media and set them apart from the competition.
This exciting project was a collaborative effort between Jazzbones and Evil Empire, a strategic marketing agency that worked closely with Artfully Media on their overall marketing and content strategy. Together, we crafted a website that not only looks great but also delivers seamless functionality and enhanced user experience for clients and candidates alike.
artfullymedia.com
About Artfully Media: Pioneers in Digital Recruitment Advertising
Artfully Media is a UK-based recruitment advertising agency that helps clients get the most out of their recruitment budgets. Whether through optimising job board spend, harnessing data to improve targeting, or building effective social media recruitment campaigns, Artfully is at the cutting edge of digital recruitment strategies.
Their previous website, while functional, didn’t fully represent the innovative and modern services Artfully Media offered. They needed a site that captured the forward-thinking nature of their business, provided clarity around their services, and positioned them as a leader in the recruitment advertising space.
This is where the collaboration between Jazzbones and Evil Empire came in.
Jazzbones Creative meets Evil Empire
Jazzbones and Evil Empire successfully collaborated on this project. While Jazzbones took the lead on the website’s design and development, Evil Empire provided digital marketing strategy and content support to ensure Artfully’s brand was communicated effectively throughout the new website.
Jazzbones Creative’s Role:
- We led the complete development of the WordPress website, focusing on creating a clean, modern look that would appeal to Artfully’s target audience of HR professionals and recruitment marketers.
- Our goal was to deliver a fully responsive website with intuitive navigation, ensuring that users could quickly find the information they needed, whether it was details on Artfully’s job board media services or case studies showcasing their past successes.
- We developed the website with SEO in mind, optimizing page speed, structure, and content to help Artfully Media rank higher in search engines and attract more organic traffic.
Evil Empire’s Role:
- Evil Empire worked closely with Artfully Media to develop their content strategy, ensuring that all messaging was clear, consistent, and engaging. This included content creation for key pages such as the ‘About Us’ section, service descriptions, and case studies.
- Evil Empire provided strategic direction on how Artfully’s services should be positioned in the market, ensuring that the new website not only looked great but also converted visitors into clients.
The result was a cohesive website that aligned with Artfully’s brand values and met their goals of increasing client engagement and driving growth.
The Design: Bringing Artfully’s Brand to Life
At Jazzbones, we understand the importance of crafting a digital experience that speaks to a company’s core values. For Artfully Media, this meant highlighting their innovative, data-driven approach to recruitment advertising while also making the site approachable and user-friendly.
1. Sleek, Modern Aesthetic
We opted for a clean, minimalist design that focuses on Artfully’s core message: providing cutting-edge recruitment advertising solutions. The use of bold typography and a modern color palette gives the website a fresh and dynamic feel, ensuring visitors know they’re working with an industry leader the moment they land on the homepage.
2. Optimised User Experience (UX)
Our design process always puts the user first, and Artfully Media’s website was no exception. We created a simple, intuitive navigation system that guides users through the site with ease. From clearly structured service pages to an easy-to-browse portfolio, every aspect of the site was designed to provide a smooth and engaging user experience.
3. Mobile Responsiveness
In today’s mobile-first world, it was crucial that Artfully Media’s new website worked seamlessly across all devices. We built the site with full mobile and tablet responsiveness, ensuring that clients and candidates could access it anytime, anywhere, without any loss of functionality.
Content Strategy: Amplifying Artfully’s Message
Thanks to the strategic direction from Evil Empire, the content on Artfully Media’s new website is laser-focused on communicating their unique value proposition. Every piece of content was crafted to:
- Explain Artfully’s services in a clear, concise manner.
- Highlight their expertise in digital and social media recruitment advertising.
- Showcase their success in helping businesses optimise their recruitment budgets through case studies and real-world examples.
Evil Empire’s content strategy also ensured that Artfully Media’s tone of voice remained consistent across all touchpoints, reinforcing their authority in the recruitment advertising space.
SEO & Performance Optimisation: Driving Growth
Creating a beautiful website is only half the battle. To ensure that Artfully Media could reach its target audience, we implemented SEO best practices throughout the website’s development. This included:
- Optimising all images, meta descriptions, and page titles.
- Building an efficient internal linking structure to improve navigation and crawlability for search engines.
- Ensuring fast load times across all devices to enhance user experience and meet Google’s Core Web Vitals requirements.
Our SEO efforts will help Artfully Media rank higher for relevant search terms such as “recruitment advertising agency” and “digital media buying,” driving more qualified traffic to their website and increasing the likelihood of conversions.
The Results: A Digital Transformation for Artfully Media
The new website we created for Artfully Media is not only a showcase of their services but a powerful tool to help them grow their business. Here are some of the key outcomes:
- Improved User Engagement: The modern design and optimised navigation have made it easier for clients and candidates to interact with the website, resulting in longer visit durations and lower bounce rates.
- Increased Organic Traffic: Thanks to our SEO efforts, Artfully Media has already begun to see improvements in their organic search rankings, leading to more traffic and higher-quality leads.
- Enhanced Brand Identity: The new website positions Artfully Media as a cutting-edge leader in the recruitment advertising space, helping them stand out in a crowded market.
A Website That Elevates the Artfully Media Brand
At Jazzbones Creative, we believe that great website design is about more than just aesthetics—it’s about creating an experience that drives results. Our collaboration with Artfully Media and Evil Empire is a perfect example of how strategic design, development, and content can come together to elevate a brand and achieve business goals.
If you’re looking to transform your digital presence and grow your business, contact Jazzbones Creative today. Let’s create something fabulous together.
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For a FREE website SEO health check, speak to one of our website consultants today. Call our friendly team on 01793 847300 or email nathan@jazzbones.co.uk
