At Jazzbones Creative, we thrive on delivering innovative digital solutions that make an impact. Our latest collaboration with the Minerva Furniture Group saw us take on the challenge of overhauling the Spring Furniture and Bed Show website for 2025. With a tight deadline and a need for an advanced backend system to manage exhibitors and attendees, our team ensured a seamless digital transformation. But the project didn’t stop there—through our Propel Creative Package, we rolled out a comprehensive marketing campaign to maximise reach and engagement for the event.
Visit: The Spring Furniture and Bed Show 2025
A fully revamped website for an industry-leading furniture event
Following the successful relaunch of the Minerva Furniture Group main website in 2024, our next goal was to modernise the Spring Furniture and Bed Show website, ensuring it met the demands of both exhibitors and attendees.
Our key objectives included:
A Modern, User-Friendly Interface – Enhancing user experience with a fresh, intuitive design.
A Powerful Backend System – Building a robust platform for managing exhibitor registrations and event logistics.
Seamless WordPress Migration – Empowering the Minerva team with an easy-to-manage content system.
The result? A dynamic, professional website that reflects the prestige of the Spring Furniture and Bed Show while making it effortless for exhibitors and partners to engage with the event.
A full-service marketing strategy with the Propel Creative Package
With the website successfully launched, Jazzbones Creative took the lead on full-service marketing to ensure maximum event exposure. Through our Propel Creative Package, we developed a multi-channel strategy that blended traditional print advertising, editorial content, and digital marketing.
Key marketing activities included:
Fresh Creative for Trade Advertising – We designed impactful single and double-page spreads for leading industry publications such as Big Furniture News in both digital and print formats.
Targeted Social Media & Digital Campaigns – Engaging content, exhibitor spotlights, and countdown posts to build anticipation and increase footfall.
Seamless Collaboration with Minerva’s Team – Acting as an extension of their in-house team to execute campaigns with precision and efficiency.
Driving awareness and engagement for the 2025 furniture event
As the Spring Furniture and Bed Show approaches in May 2025, our focus is on:
Increasing brand awareness and industry visibility for the event.
Attracting new suppliers and exhibitors to grow the show.
Boosting attendance numbers with targeted promotions and event marketing.
Through a combination of high-quality content, strategic advertising, and digital engagement, Jazzbones is ensuring the Spring Furniture and Bed Show 2025 is the most successful yet.
A partnership built on trust and innovation
Our ongoing collaboration with the Minerva Furniture Group is a testament to the power of creative expertise, strategic thinking, and long-term partnerships. By integrating seamlessly with their internal team, Jazzbones has been able to drive real results—both online and offline.
Need a digital and marketing partner to elevate your brand? Contact Jazzbones today to discover how we can propel your brand.
