At Jazzbones, we understand that a website is much more than just an online business card; it’s an extension of your brand and a platform for building customer trust. When Wheels Direct, a leading mobile alloy repair specialist in Swindon and the surrounding areas, approached us to design their website, we knew we had the opportunity to create something special—something that not only showcased their high-quality services but also reflected the dedication to customer satisfaction that defines their business.
Working closely with owner of Wheels Direct, we built the new website from the ground up, creating a digital experience that aligns with their brand values, simplifies user navigation, and promotes their exceptional alloy repair services.
wheelsdirectswindon.co.uk
Wheels Direct – A mobile alloy repair specialist
Wheels Direct is an alloy repair specialist that serves a wide area, including Swindon, Wiltshire, Berkshire, Cheltenham, and Gloucester. What makes Wheels Direct stand out is their mobile service, which allows customers to have their alloy wheels fully refurbished at a location that suits them—whether that’s at home, at work, or at the dealership.
With a team of skilled technicians and a commitment to restoring alloy wheels to work shop standards, Wheels Direct works with both private customers and many of the main car dealers across the region. However although the business has been established for many years, they had never had a website, so they needed a new website that reflected their professionalism and customer-focused service that Wheels Direct has become known for. It was time for a digital acceleration.
Building a website that drives new business enquiries.
The Wheels Direct team approached Jazzbones Creative with a clear goal: they needed a website that not only looked great but was easy to navigate, optimised for SEO, and clearly communicated their services. The site also needed to showcase the brand’s flexibility in providing mobile alloy repair services and their extensive coverage across Swindon, Wiltshire, and beyond.
From a technical perspective, the website needed to load quickly, function seamlessly on mobile devices, and encourage enquiries through a simple contact form and call-to-action buttons. It was crucial that the website appealed to both private vehicle owners and commercial car dealerships alike.
The website design was crafted from a blank slate
We started this project with a blank piece of paper—working closely with the Wheels Direct team to ensure every element of the website embodied their core values of quality, convenience, and customer service. Here’s how we approached the design process:
1. A Fresh, Clean Design to Showcase Services
Given that Wheels Direct’s mobile service is one of their key selling points, we needed to make this feature a central part of the website’s design. The homepage now features bold imagery that immediately communicates the mobile aspect of the business, showing their technicians in action at a customer’s home.
The website’s clean and modern layout reflects the pristine finishes Wheels Direct delivers with every alloy repair job. We used high-quality images of alloy wheels, ensuring that visitors could visually appreciate the transformation that Wheels Direct offers.
2. Simple, User-Friendly Navigation
We focused on making the website as easy to navigate as possible. With clear menu options—such as “Services,” “Areas We Cover,” and “Contact Us”—visitors can quickly find the information they need. Whether they want to learn about the alloy refurbishment process or book a mobile repair, everything is just a click away.
3. Mobile Optimisation
Considering Wheels Direct’s mobile alloy repair service, it was essential that their website worked flawlessly on mobile devices. We built the site with full mobile responsiveness to ensure that users on smartphones and tablets had the same seamless experience as desktop users. This means that customers can book a service while on the go or at home, fitting perfectly with Wheels Direct’s mobile business model.
SEO and performance optimization
A great website must also be easy to find. That’s why we made sure that every page was SEO-optimised to help Wheels Direct rank higher in search engine results. We implemented:
- Relevant keywords such as “alloy repair Swindon,” “mobile alloy wheel refurbishment,” and “alloy wheel restoration” to ensure that customers searching for these services can easily find the website.
- Meta tags and descriptions that provide clear, keyword-rich summaries of each page for search engines.
- Fast load times, which are crucial for keeping visitors on the site and reducing bounce rates.
With these optimisations, Wheels Direct is now positioned to reach potential customers searching for alloy repair services across the South West.
A new website that reflects professionalism and quality
The result is a polished, professional website that not only highlights Wheels Direct’s excellent services but also improves their digital visibility and customer engagement. Visitors are greeted with a user-friendly, visually appealing experience that encourages enquiries and clearly communicates the company’s unique selling points.
In Mark Tyler’s own words: “Jazzbones Creative took our ideas and turned them into a website that we’re really proud of. The new design not only looks great but makes it easy for our customers to see what we do and book our services. The feedback has been amazing, and we’re already seeing an increase in enquiries.” – Mark Tyler, Director, Wheels Direct
Driving business growth with a well-designed website
The collaboration between Jazzbones Creative and Wheels Direct is a testament to how a well-thought-out website can drive business growth. From initial discussions to the final launch, we worked closely with Mark and his team to ensure that every aspect of the new website reflects the quality and convenience that Wheels Direct delivers to its customers.
If you’re looking for a web design partner that can transform your online presence, contact Jazzbones Creative today. Let’s bring your business vision to life with a website that looks great and performs even better.
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For a FREE website SEO health check, speak to one of our website consultants today. Call our friendly team on 01793 847300 or email nathan@jazzbones.co.uk
