Coate Water Care – Brand Campaign
How Jazzbones elevated Coate Water Care’s brand and digital presence, supporting their growth from three to nine care homes
In a care sector defined by emotional decision-making, strict regulation, and increasing competition, Coate Water Care needed a brand and digital presence that reflected its compassionate ethos and premium offering. From the outset, our challenge was to position the group as a provider of choice—not only for families seeking high-quality care but also for staff looking for rewarding careers in care.
At the heart of our approach was the belief that a powerful brand is more than just a logo, it’s a story that resonates with the people who matter most. Jazzbones worked with Coate Water Care to develop a brand proposition that would encapsulate their values and guide every communication: “We care because you care.”
This message became a unifying thread, used consistently across all nine care homes, helping to build brand trust, emotional connection, and sector credibility. Our brand development process included:
From this foundation, we built a full brand system that included:
The result? A brand that not only communicates professionalism and care but also supports staff recruitment, resident retention, and business growth.
Recognising that families often begin their care journey online, we designed and built three iterations of Coate Water Care’s website over the years—each reflecting new digital standards, enhanced SEO strategies, and better user journeys.
The latest site was developed with:
This digital transformation wasn’t just cosmetic—it delivered tangible business value through increased enquiries, improved time on site, and a measurable uptick in conversion rates.
To maintain brand momentum and support ongoing business goals, Coate Water Care uses Jazzbones’ Propel monthly retainer plans. Our pre-paid creative package that offers flexible access to services such as:
With Propel, the Coate Water team knows they have expert marketing and design team on hand, allowing them to focus on what matters most: delivering exceptional care.
The partnership between Jazzbones and Coate Water Care has delivered measurable and lasting value:
“Jazzbones have been instrumental in our growth over the past decade. Their understanding of our values and the care sector has allowed us to present a consistent and professional image. From branding to digital marketing, their support has been invaluable. They’ve helped us not just to grow in size but to enhance the quality and perception of our services.”
– Jamie Smith, Managing Director,
Coate Water Care
This case study showcases Jazzbones’ unique value to care providers. We understand that in this sector, trust is everything—and that trust is built through consistent, thoughtful branding and communication. Whether you’re an independent home or a growing group, we help you attract the right people, elevate your reputation, and achieve your long-term goals.
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