Client

— Compass PPM

Sector

Business to Business

Services

Brand Strategy, Brand Identity, Logo Design, Brand Guidelines

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- Background

At Jazzbones Creative, we specialise in developing impactful brand identities that empower businesses to make their mark. Our work with Compass PPM, a challenger startup in the project portfolio management sector, exemplifies this commitment.

- The Challenge

Compass PPM, founded by highly experienced industry directors, sought to disrupt the project portfolio management market with a brand that would stand out in a sea of sameness. As a new entrant, they needed a striking, versatile brand identity to capture attention and communicate their forward-thinking approach.

- The Strategy

To ensure Compass PPM made a bold impression, we collaborated closely with their leadership team to define a unique and memorable brand. The creative direction was underpinned by their desire to lead the market with innovation, reliability, and adaptability.

Colour Palette: We chose a striking purple complemented by an adaptable, vibrant colour palette to create visual distinction and memorability.
Typography: A modern serif font was selected for headlines to convey authority and sophistication, while a classic Grotesk sans serif was used for body copy to ensure clarity and readability.
Logo Design: The bespoke wordmark incorporated compass arrows subtly pointing in the direction of progress—symbolizing both the company’s vision and the navigational support they offer to clients.

- The Result

The result is a cohesive and versatile branding framework that seamlessly translates across communication channels, from traditional print materials to digital platforms such as their website and social media. Compass PPM’s new brand identity has not only set them apart from competitors but also positioned them as a confident, forward-thinking player in the project portfolio management space.

— Compass PPM

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