— eCura

eCura is an innovative name that contrasts with the more traditional descriptive names of most other companies in the health sector. The origin of the name comes from the Latin word ‘cura’ (cure)’. Placing the ‘e’ before it makes the word unique whilst the ‘ec’ suggests eco which sits nicely with the sustainable ethics that are very much part of the company’s genes.

Along with the name, we created a new strapline, ‘Making life easier’. This homed in on what eCura does in practice, which is make life easier for their clients, staff, partners and ultimately the end users of their equipment. For example, people who need a hoist to move from a bed to a chair or bathroom.

To help eCura implement their new brand, we have supplied them with an exhaustive Brand Guidelines book, covering everything from use of the new logo to typography, colour, tone of voice and image treatment. And as soon as the new branding was approved, we began to generate brand assets like business cards, compliments slips, email signatures, social media visuals, product brochures and vehicle wrapping. Watch this space for the website!