Client

— Topa Thermal — Connex Eco

Sector

Business to Business

Services

Brand Strategy, Brand Identity, Brand Guidelines, Wordpress CMS

Visit

google.co.uk

- Background

Zero Waste Fit for Pharma
Teasing an Upcoming Innovation for Topa Thermal

We’ve been working with Topa Thermal for a good few years now. They’re a market leader in the pharma packaging world, creating innovative solutions so that vaccines and medicines can be safely transported.

Back in 2022, we worked with them to launch their Connex brand identity. And recently, we’ve been helping them again with their new range of recyclable thermal packaging – Connex Eco.

- The Challenge

Our challenge was to communicate Topa Eco’s highest standards of performance and lowest impact on the environment, while teasing the pharmaceutical market with the upcoming launch of this ground-breaking product. We also needed to capture attention and encourage people to sign up to their pilot programme.

- The Strategy

This was a project where we needed to disrupt the category. Following our brand strategy workshops with the product team, we explored imagery that would capture the interest of the pharma sector, while conveying the unique benefits of the product.

We developed an abstract DNA graphic, that gives the product a modern, future-ready feel and sits perfectly within the pharma world. It’s a bold move away from the scientist-led imagery used in the rest of the product range, symbolic of the client’s vision of tomorrow’s pharma world.

- The Result

Connex Eco now has a modern, innovative visual identity of its own, while still aligning with the core range. Plus, the marketing team have messaging that they can now take to market with confidence. We’ve helped Topa Eco underline their presence and capabilities, showing people they understand and respond to supply chain needs and can meet global sustainable targets.