Client
Sector
Business to Business
Services
Visit
- Background
Minerva Furniture is one of the UK’s leading buying groups, made up of over 200 retail stores across the UK, Ireland and Channel Islands.
Working with global suppliers, they bring together the biggest names in furniture so that their 200+ members can access industry trends, purchase premium products and supercharge their networking power.
From classic elegance to urban chic, Minerva have it all. But one thing they didn’t have was an up-to-date digital presence for their premium furniture group. So, when they approached us to overhaul their three websites, we pulled up a chair.
- The Challenge
After completing some initial market research, Minerva had realised that their competitors were one step ahead, with modern websites, appealing to a wider audience. They felt their website was dated and flat in comparison, looking more like an old boy’s club. And they were keen to shake this stuffy image, replacing it with something that would position them as a contemporary leader in their field, with an engaging digital presence to match.
The main challenge was to create and simplify a 200+ strong back-end members area, so that their members could easily source and navigate the information they needed.
- The Strategy
We knew that each of the 3 websites needed functionality and flair. And while creating websites that look beautiful is second nature to us, creating websites with a high level of responsiveness takes a little more time.
So, we started by implementing a new UI design using Figma to map the user experience. The front end needed to engage and inform suppliers and members, while promoting its two industry events each year.
- The Result
Through the updated and modernised dashboard, members can now manage their memberships, access the store finder, view news and stock search. They’ll also benefit from a more customised feel, receiving personal updates about their account, including their 6-month rebate programme.
Once this phase is launched, we will be working on the two individual event websites ready for the 2025 season. Our aim is to align everything with sophisticated looks and a premium feel, with consistent brand assets running through all 3 websites.
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Jazzbones Creative
Nexus Business Centre
Cheney Manor
Swindon SN2 2PN
Jazzbones Creative
Nexus Business Centre
Cheney Manor
Swindon SN2 2PN
