Client
Sector
Charity
Services
Visit
- Background
Wicked Weather Watch is an inspiring charity based in Bath, dedicated to educating children about the impacts of climate change.
- The Challenge
Although their mission was clear and compelling, their existing website struggled to deliver an effective user experience, particularly with the Teachers Resource Portal. Educators found the portal difficult to navigate, limiting their ability to fully utilise the charity’s valuable educational content. This restricted the charity’s potential impact in reaching and inspiring students and educators across the South West.
- The Strategy
Jazzbones Creative began by holding strategic discovery workshops with Wicked Weather Watch to gain an in-depth understanding of their goals, core audience needs, and key content priorities. The strategy sessions identified crucial areas for improvement, notably the Teachers Resource Portal, which needed significant restructuring to become an intuitive and accessible resource for educators. Emphasis was placed on creating clear navigation pathways, presenting resources engagingly, and optimising the site’s structure to enhance overall usability for teachers, students, and parents.
Based on this strategic insight, Jazzbones completely rebuilt the Wicked Weather Watch website from the ground up, prioritising user experience and clarity. The redesigned Teachers Resource Portal became a focal point, transforming into an intuitive hub filled with easily accessible lesson plans, interactive resources, educational videos, and informative content. Enhanced functionality was introduced to simplify content discovery, encouraging deeper engagement and significantly improving the user journey for teachers and educators.
Additionally, the new website clearly communicates the charity’s mission, highlights ongoing projects, and invites community participation through streamlined interaction points.
- The Result
The redesigned Wicked Weather Watch website delivers an exceptional user experience, with the transformed Teachers Resource Portal now highly praised by educators for its ease of use and engaging resources. Feedback from teachers, parents, and pupils highlights the website’s increased accessibility and effectiveness in supporting climate education.
This refreshed digital presence will enable Wicked Weather Watch to significantly expand their reach, engagement, and educational impact across Bath and the wider region.
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Jazzbones Creative
Nexus Business Centre
Cheney Manor
Swindon SN2 2PN