A local guide from Nathan Sandhu, Founder and Creative Director at Jazzbones Creative
If you’ve invested time and money into a beautiful new website, the next big question is: how do you get it seen?
At Jazzbones Creative, we’ve been designing websites for Swindon businesses and organisations across Wiltshire and beyond for over 20 years. We know that it’s not just about how your website looks – it’s about how it performs. And that starts with being found on search engines like Google.
Here’s a simple breakdown of how to boost your visibility, attract more visitors, and turn that traffic into real results.
1. Nail the basics: fast, mobile-friendly, and SEO-ready
Google loves websites that load quickly, work perfectly on mobile, and are built with search engines in mind. Every website we create at Jazzbones is responsive, technically optimised, and tailored to your target audience. No off-the-shelf templates here – we build around your brand and your goals.
2. Local SEO matters – especially in Swindon and Wiltshire
If your customers are local, then local SEO is a must. That means:
- Adding your business to Google Business Profile
- Including your location across key pages (like “website design Swindon” or “care home branding Wiltshire”)
- Gathering reviews from happy clients
- Creating useful local content – like this blog
3. Content is still king – and it has to be relevant
Google wants to show users the best answers to their questions. If you work in hospitality, care, property, or the charity space, think about what your audience is searching for. Could it be “accessible hotel web design,” “estate agent websites that convert,” or “donation-friendly charity websites”? We’ll help you figure that out and turn those searches into leads.
4. Keep it fresh with ongoing updates
A stale website is a hidden website. Google favours sites that stay active. Whether it’s blogs, new project case studies, or fresh photos, regular updates signal that your business is alive and thriving. Our clients love our Propel monthly creative packages for exactly this reason.
Who we work with
We specialise in website design for clients across Swindon, Wiltshire, and the South West, including:
- Hotels, bars, restaurants, and tourism brands
- Estate agents and property firms
- Charities and not-for-profits
- Care homes and healthcare providers
- Ambitious SMEs ready to grow online
If you’re in one of these sectors, we understand your challenges and how to turn your website into your hardest-working marketing tool.
Final thought: Google rewards websites that work for people
At the end of the day, SEO isn’t about gaming the system. It’s about creating useful, well-designed websites that answer real questions, load fast, and are easy to use. That’s what we do at Jazzbones.
If you’re based in Swindon or Wiltshire and your website isn’t performing as well as it should, get in touch. We’ll happily offer a free website health check and SEO audit to show you exactly where you stand.
Let’s make sure your website gets found – and gets results.
