Nicola York Recruitment get new logo design and brand identity.

Nicola York Recruitment enters the next 20 years of its journey with a bold new look.

With the best part of twenty years recruitment experience in the Swindon and Wiltshire area, Nicola York’s reputation is based upon her consultative approach, focusing upon building long-term relationships with both candidates and clients alike.

Nicola has recruited for a wide range of clients over the last two decades including large corporate organisations and SME businesses locally, with a specialist focus on jobs in finance.

A significant part of Nicola York Recruitment’s remit is working with clients recruiting for senior positions. For that reason, they wanted branding and a website with a more premium feel than their old positioning.

Nicola York Branding Jazzbones

This particular job was a very collaborative process (the kind we like at Jazzbones!); Nicola had a very clear vision of what she wanted and we were able to realize that vision.

In this case, the client fully understood the value of a strong brand identity – our job was to help Nicola define her brand in a way that would help Nicola York stand out from the competition in what is a very competitive recruitment market.

The final choice of a new logo features a hand; hands being associated with aspiration, authority, creation, safety and trust. The underlying message is that Nicola York is a safe pair of hands, whether you are a candidate or an employer.

Once we had fine-tuned the new visual identity with a bold, new colour palette, we moved on to rolling it out across a brand-new website and other media in a way that will optimize Nicola York’s business, reputation and ultimately, profits.

Nicola says: “I had a clear vision of what I wanted and Jazzbones not only ran with that but enhanced it in every possible way. As a small business owner, being able to access such creative knowledge and attention to detail is a huge positive.”

Take a look at our brand case studies

If you would like to know more about what branding can do for your business then speak to one of our brand consultants today. Call our friendly team on 01793 847300 or email