Location Real Estate Agency – Brand Identity
Jazzbones had supported the business from day one, delivering the original branding, website and marketing collateral. So when it came time to relaunch as Location, we were the natural partner to bring the new vision to life. The original Antony Aslan identity was built around the concept of unlocking futures. Our crossed keys icon captured that idea beautifully. For Location, we took what worked and evolved it into something sharper, more focused, and built for growth.
We developed a modern identity with clean lines, a confident monochrome palette and bold, contemporary typography. The new branding feels refined and professional, while still being versatile enough for all marketing touchpoints. Location says everything it needs to in one word. It’s simple, memorable and perfectly aligned with the business’s core offering: helping clients buy and sell property in the right location. Our job was to make sure the branding and tone of voice delivered the same clarity and impact.
Alongside the rebrand, we also refreshed the For Sale boards seen around Swindon. With confident use of space, clear messaging and bold styling, the boards now help Location stand out on the streets, generating visibility and building recognition in the areas they serve. The business stands out for its commitment to a highly personal service, regular client communication, and the use of digital marketing tools to maximise exposure. That modern approach deserves a brand that feels just as progressive.
“It’s always rewarding to support a business through an important transition,” says Nathan Sandhu, Jazzbones founder and creative director. “We helped launch Antony Aslan and were proud to help evolve it into Location Real Estate. This isn’t just a rebrand, it’s a step into the future of real estate.”
