South Australia Tourism Commission
Adelaide Travel Weekly Takeover
Brand Campaign + Graphic Design + Marketing Comms
South Australia Tourism Commission put Adelaide in front of travel professionals through a 2018 Travel Weekly campaign across print and online. Coastal photography and wildlife gave readers a sense of what they could recommend to travellers.
Bold 2018 typography, vivid coastal blues and Adelaide red connected the magazine spreads with the website takeover. The digital placements carried the same campaign around Travel Weekly’s editorial content.
