Awdry Law
A people-first brand for an ambitious law firm.
Brand Strategy + Naming + Brand Identity + Digital Strategy + Website Design
Jazzbones helped Awdry Bailey & Douglas Solicitors become Awdry Law, creating a new name, brand identity and website to support the firm’s growth. Built around the promise “We speak your language”, the rebrand brought its practical, people-first approach to the forefront.
With roots stretching back to the 1750s, Awdry Bailey & Douglas had generations of legal expertise behind it. The opening of its Swindon office in 2021 formed part of an ambitious expansion plan. The firm needed a brand that reflected its approach and gave it a stronger presence as the business grew. We began by listening. Workshops with teams across the practice explored its character, its ambitions and the relationships at the heart of its work. What emerged was a firm whose straightforward, personal approach deserved a clearer expression. Its people made complex legal matters easier to understand, helping clients feel informed and confident about what came next.
That understanding shaped the entire identity, starting with the name.
Awdry Law retained the recognition of an established name while making its expertise immediately clear. Short, memorable and easy to say, its natural rhythm gave the brand a distinctive sound. It also set the direction for a simpler, more direct way of communicating. “We speak your language” captured that approach in four words. More than a strapline, it gave the firm a promise to deliver through every client interaction. We developed a warm, straightforward tone of voice that carried this thinking across the website, marketing and internal communications.
The visual identity brought the same clarity and warmth. A contemporary colour palette and clean sans-serif typography created a confident, approachable presence. Imagery centred on real people reflected the lives and relationships behind the legal work.
Applied across the website, signage and digital assets, the identity gave Awdry Law a consistent and recognisable presence wherever clients encountered the firm.
Created in close collaboration with its teams, the rebrand expressed what already made the practice distinctive—and gave a growing business a clear, confident way to communicate it.
Awdry Law. We speak your language.
Increase in revenue following the rebrand.
“Our new brand retains and preserves our heritage, but in a contemporary way”
Tim Hotchkiss Equity Partner Awdry Law
