Compass PPM
A distinctive identity for a challenger in project portfolio management.
Brand Strategy + Brand Identity + Digital Strategy + Website Design
Jazzbones created a brand identity for Compass PPM, a new project portfolio management business founded by experienced industry directors. The work gave a challenger in an established market a distinctive presence, balancing professional credibility with a more progressive outlook.
The leadership team wanted to communicate innovation, reliability and adaptability. We worked with them to define a direction that could stand apart from familiar sector conventions while remaining relevant to their clients.
A bespoke wordmark incorporated compass arrows, connecting the name with direction and progress. Purple led an adaptable colour palette, giving the identity a recognisable starting point across different settings.
Serif headlines introduced authority and character, balanced by a clear sans-serif typeface for body copy. Together, the elements formed a working system rather than a logo used in isolation.
The framework extended across printed materials and digital communication, including the website and social presence. Consistent use of typography, colour and graphic elements helped the business present itself coherently.
Compass PPM entered the market with an identity that reflected the experience behind the company and the direction it wanted to take.
