Location Real Estate
A sharper identity for a boutique property business.
Brand Strategy + Brand Identity + Digital Strategy + Website Design
Jazzbones helped a boutique Swindon estate agency relaunch as Location Real Estate, developing a clearer identity and online presence for the business. The work built on an existing relationship, giving a personal property service a confident, recognisable way to present itself.
We had worked with the business from its launch as Antony Aslan, creating its original identity and website. The relaunch called for an evolution that retained recognition while expressing a more focused offer.
Location put the business’s purpose into one memorable word. The identity followed the same principle: clear typography, a confident monochrome palette and a refined visual language. The crossed keys from the original brand provided a connection with its beginnings.
The aim was to reflect the agency’s straightforward, highly personal approach, giving its communication the same clarity clients experienced through its service.
The identity carried through the digital presence and property boards, bringing a consistent expression to the places people encountered the business.
A familiar business had a new name and a more focused presence, with the original relationship and character still at its heart.
