Home Finders
A welcoming identity and website for an independent property business.
Brand Strategy + Brand Identity + Digital Strategy + Website Design + Social Media + Photography + Videography
Jazzbones helped Home Finders relaunch as an independent property business, bringing brand strategy, visual identity and website design together with its launch communications. The work gave an established team a welcoming new presence while reassuring existing clients that their service would continue.
After ten years under the Richard James umbrella, Home Finders was returning to its independent roots. With a substantial property portfolio and landlord relationships to maintain, the new brand needed to work from the first day.
We already knew the team and its values. That understanding shaped “Making you feel home”, a message carried through warm imagery, a palette of dark blue, mustard and grey, and a distinctive serif typeface.
The identity incorporated a roof into the H, connecting the name with the business’s purpose without overcomplicating the mark.
A responsive website brought the offer together, supported by property management software, launch social media and property-portal advertising.
Photography and video introduced the people and their new office. Across signage, stationery and digital communication, the work made the relaunch feel coherent, personal and ready for business.
