Hills Waste Solutions
A campaign to make commercial waste services stand out.
Brand Strategy + Brand Campaign + Graphic Design + Marketing Comms
Jazzbones developed a brand campaign for Hills Waste Solutions, giving its commercial waste services a more distinctive presence. The work brought strategy, illustration and communication together around a clear challenge: encouraging businesses to consider switching their existing supplier.
Hills had a strong service reputation, but its awareness among prospective customers was more limited. Most businesses already had a collection arrangement, so the campaign needed to give them a reason to look again.
We focused on sectors where Hills could present a relevant offer, including retail, hospitality, manufacturing and education. The communication drew on its flexible service and existing customer feedback.
Illustrated scenes brought the everyday settings of those businesses into the campaign. Bold colour and a consistent visual style made the work recognisable across very different formats.
The creative extended across digital advertising, email, sales materials and the website, with vehicle graphics bringing the identity onto the road.
Developed and refined with the Hills team, the campaign gave the business a set of assets it could use consistently to introduce its services and build recognition.
