White Horse Housing
A renewed identity rooted in community.
Brand Strategy + Brand Identity + Marketing Comms + Photography + Videography
Jazzbones helped Wiltshire Rural Housing Association relaunch as White Horse Housing, creating an identity that reflected its community purpose and wider reach. The work connected the charity’s rural roots with a more flexible, recognisable brand.
The organisation had spent more than 35 years providing affordable homes in Wiltshire, Swindon and surrounding areas. Its identity needed to retain that local connection while allowing the charity to operate beyond its original geography.
Working with stakeholders, we explored its rural and sustainable credentials alongside the inclusive way it worked. The white horse offered a familiar regional symbol without tying the identity to a single place.
The mark combined that reference with forms that could suggest green pastures or brickwork. It gave the brand a visual language connected to both the landscape and the homes it provided.
The wider brief brought strategy, identity, photography and design templates together, making the new direction practical to apply.
Across printed communication and everyday materials, White Horse Housing gained a consistent presence that expressed its purpose while leaving room for the organisation to develop.
