Admiral Money
Clear guidelines for a confident brand rollout.
Graphic Design + Brand Guidelines + Marketing Comms
Following its internal rebrand from Admiral Finance to Admiral Money, the business asked Jazzbones to turn its new identity into clear, practical guidelines. We created the tools its teams needed to communicate consistently, from everyday templates to materials for the brand launch.
Admiral Money needed its new name and identity to work across a wide range of internal and external communications. The challenge was to make the brand easy to understand and straightforward to use, giving people practical guidance rather than a document that sat on a shelf.
We developed a brand guidelines book that explained how the identity should be applied. It brought the visual elements together with the values behind the brand: approachability, integrity, flexibility and a focus on the customer. Tone-of-voice guidance, writing tips and examples of good and poor practice helped translate those principles into everyday communication.
To support the rollout, we produced an interactive PowerPoint, templates, banner displays and instructional videos. The materials were delivered for the rebranding launch at the Principality Stadium in Cardiff, giving the business a connected set of assets for introducing its new identity.
The work gave Admiral Money a practical framework for maintaining a recognisable brand across teams and channels. A shared set of rules and ready-to-use materials helped connect the launch with the communications that would follow.
