Alan Hawkins Estate Agents
A rebrand and communications refresh for a family-run estate agency in Royal Wootton Bassett, led by a poppy motif and a series of pastel property boards.
Brand Identity + Visual Identity + Graphic Design + Marketing Comms + Social Media
Founded by their father and led by four brothers, Alan Hawkins is a family-run estate agency with deep roots in Royal Wootton Bassett. As more agents entered the local market, the team asked Jazzbones to refresh how the business showed up, from the high street to the property portals.
The poppy was the most meaningful part of the refresh. Royal Wootton Bassett was granted its Royal title in 2011 in recognition of the respect residents showed during the repatriation of service personnel. We used the flower as a quiet reference to that history, adding a small red poppy to the wordmark and giving it a more prominent role on the property boards.
On the boards, a white poppy frames a clear For Sale message. Mint and lilac gave the boards a softer palette and made them easy to spot on streets around the town and in neighbouring villages.
The boards made the flower recognisable from a distance, while the red poppy in the wordmark rewarded a closer look.
We carried the familiar green and gold through stationery, leaflets and Rightmove advertising. The social campaign mixed practical messages about selling, letting and valuations with family photography that reflected the people behind the business. On the tote, the poppy became a repeat pattern in the brand colours, framing the refreshed wordmark.
