Anglo Welsh Waterway Holidays
A clearer route from browsing to booking.
Digital Strategy + Website Design + Marketing Comms + Social Media
Anglo Welsh had a loyal customer base and an established narrowboat holiday business. Its online experience needed to make it easier for new and returning holidaymakers to find the right trip and book with confidence.
By the time we began this project, we had worked with Anglo Welsh for a decade. That gave us a clear picture of the business, its customers and the decisions people make before booking a narrowboat holiday.
We redesigned the website around that journey, making it easier to explore locations and boats on any screen. A bespoke content management system gave the team more control over content and time-sensitive offers.
The website formed part of a wider digital programme. Search optimisation, paid search, email and social campaigns helped people discover Anglo Welsh and gave them a clearer route to booking.
Sales rose by 14.5% in the first year following the launch of the website and integrated digital campaign.
