Coate Water Care
A brand built around what families need to know about care.
Brand Strategy + Brand Identity + Website Design + Photography + Marketing Comms
Jazzbones helped Coate Water Care bring a family-run approach to care into focus. Over a long partnership, we developed the group’s identity, designed three versions of its website and created campaigns for its growing network of homes.
Families choosing a care home need reassurance and practical information. Coate Water Care needed a brand that could grow across multiple locations while letting each home keep its own character.
We developed the proposition “We care because you care” to guide the identity, tone of voice and design for individual homes. It carried through brochures, signage and recruitment communications. Across three versions of the website, we used photography and film to show everyday life in the homes, and made it easier to find information by location, read independent reviews and get in touch.
Coate Water Care grew to nine homes during the partnership. The group had a consistent way to introduce itself, while each home could show families what made it distinctive.
Jazzbones have been instrumental in our growth over the past decade.
Jamie Smith Managing Director Coate Water Care
