South Australia Tourism Commission
Fly to Adelaide with Qatar Airways
Brand Campaign + Graphic Design + Marketing Comms
South Australia Tourism Commission and Qatar Airways promoted flights to Adelaide through digital and travel trade advertising. The creative paired Qatar Airways’ burgundy with a striking underwater encounter to put the destination at the centre of the campaign.
The swimmer and sea lion gave the campaign a recognisable image across horizontal banners, tall digital ads and a Travel Weekly print placement. The advertising invited readers to explore South Australia through 360° video.
A trade emailer offered travel agents 200 sets of branded Google Cardboard viewers. Agents could use them in store or in the office to show customers South Australia’s 360° experiences.
