GHS UK
An independent identity for an IT services business.
Brand Strategy + Brand Identity + Digital Strategy + Website Design
Jazzbones created a visual identity and website for GHS UK following a management buyout, giving the IT support business a confident independent presence. The initial work established a foundation that continued to guide its brand and digital communication.
GHS UK supports SME and enterprise clients across the South of England. Following the buyout in 2012, it needed an identity and website that could establish the business clearly in a competitive sector.
We brought brand strategy and digital design into the same brief, connecting how the company presented itself with the way people encountered its services online. The resulting identity gave the business a consistent visual starting point.
That consistency became an important part of the longer relationship, allowing the digital presence to develop without losing recognition.
Our work continued through website refreshes, hosting, maintenance and design consultancy. Updates to the site and supporting visual assets helped the brand keep pace with changes in the business.
The project shows the value of a strong initial direction, supported by ongoing care rather than a succession of disconnected changes.
