Holidays in the Cotswolds
A local identity for a new holiday lettings business.
Brand Identity + Graphic Design + Website Design + Marketing Comms
Holidays in the Cotswolds launched with two audiences in mind: guests looking for a hand-picked holiday home, and owners looking for a professional lettings service with a personal touch. Our brief was to build a brand and booking website that spoke to both.
The team’s knowledge of the area was the starting point. We captured it in a straightforward line: “We’re in the Cotswolds and we’re here to help!” For the visual identity, we turned the cap of an acorn into a roofline, bringing together the homes and the landscape around them.
On the website, we gave the property and destination photography room to breathe. A simple layout helped guests explore the homes, while local guides and articles gave them ideas for what to do once they arrived. We integrated SuperControl so visitors could move from browsing to booking on the site.
The identity carried through to stationery, a guest brochure and a dedicated lettings guide. The guide gave owners a clear introduction to the service, while the brochure showed guests what a stay in the Cotswolds could look like.
The business began taking bookings through the website soon after launch.
