Mermaid Court
A distinctive identity for seven Wiltshire homes.
Brand Strategy + Brand Identity + Graphic Design + Marketing Comms + Social Media
Jazzbones created the brand identity and marketing materials for Mermaid Court, a development of seven luxury homes in Christian Malford, Wiltshire. Working with estate agent Alan Hawkins, we gave the Bybrook Developments scheme its own distinctive presence, drawing on the history behind its name.
Mermaid Court needed an identity that could stand on its own within the property market while supporting the sales activity of Alan Hawkins. The brief covered the brand and the materials prospective buyers would encounter, from site hoardings and brochures to digital assets, social media and advertising.
The name came from the Grade II listed pub that had previously occupied the site. We used that connection as a starting point for a contemporary identity with a sense of local character, bringing a reference to the location into the development’s presentation.
Deep blue and aqua were paired with earthy stone tones. The combination balanced the aquatic association of the name with the materials and setting of the homes, creating a visual language that felt appropriate to a high-end residential development.
The identity was applied across sales brochures, site hoardings, website assets, social media and advertising. A consistent presentation gave buyers a connected experience as they moved from discovering the scheme to exploring individual homes.
For a small development, those details matter. The work gave Mermaid Court an individual character and a clear set of marketing tools to support its introduction to the market.
