Miele UK
An integrated campaign for Miele’s complimentary ten-year warranty.
Brand Strategy + Brand Campaign + Graphic Design + Marketing Comms
Jazzbones developed the Wunderbar! campaign for Miele UK, bringing a complimentary ten-year warranty on selected washing machines to the forefront. The work made a substantial offer clear while retaining the confidence and quality associated with the premium appliance brand.
The warranty covered parts and call-outs, giving customers a practical reason to choose Miele. The challenge was to communicate that value across consumer, trade and retail settings without losing the brand’s established character.
Wunderbar! drew on Miele’s German heritage and the strength of the offer. Bold typography, product photography and direct messaging gave the campaign a clear central idea that could work across different formats.
The visual approach kept the product and promise closely connected, making the offer easy to recognise wherever it appeared.
The integrated rollout included national press, trade advertising, point-of-sale materials and online activity. London taxi wraps brought the same campaign language into the street.
Washing-machine sales increased by 20% in the campaign’s first week, giving a clear result to a coordinated creative and marketing effort.
