Minerva Furniture Group
A modern digital presence with members at its heart.
Brand Strategy + Brand Identity + Digital Strategy + Website Design + Social Media Support
Jazzbones developed a new digital presence for Minerva Furniture Group, connecting a more contemporary visual approach with the practical needs of its members. The project brought public-facing communication and a substantial members’ area into the same design brief.
Minerva brings together more than 200 retail stores across the UK, Ireland and Channel Islands. Its existing websites no longer reflected the quality of the group or the breadth of its offer.
The challenge was to modernise the experience while simplifying access to information. We mapped the interface and user journeys in Figma, considering the needs of members, suppliers and visitors discovering the group.
The front end needed to present Minerva clearly and support its two annual trade events. Behind the scenes, the members’ area needed a more straightforward structure.
The updated dashboard brought membership information, news, stock search and the store finder together, alongside personalised account updates.
The work established a more coherent digital direction for the group and its event websites, balancing a stronger public presence with the everyday usefulness members needed.
