Orion Holidays Cotswolds
A brand and website that reflect a premium lakeside escape.
Brand Strategy + Brand Identity + Digital Strategy + Website Design
Jazzbones refreshed the identity and website for Orion Holidays Cotswolds, bringing its brand closer to the quality of its lakeside breaks. The work connected the calm of the guest experience with a more coherent visual identity and booking journey.
Orion had been welcoming visitors since 1997, with holiday cottages, property sales and corporate stays forming part of its offer. The experience was well established, but the brand and website were no longer telling the same story.
Working with the leadership team, we developed a refined logo, a warm palette and guidelines for consistent use. Natural textures, rich gold tones and photography helped express the setting without making the communication feel overworked.
The identity was designed to hold together across brochures, booking templates and the website, creating recognition from the first enquiry onward.
A bespoke responsive website paired the visual approach with clear property information and an integrated SuperControl booking system.
The result brought presentation and practicality together, giving Orion a digital experience that better reflected the holidays it offered.
Orion Holidays on film.
A look at Orion Holidays’ waterside holiday homes and lodges in the Cotswold Water Park.
After many years trying, we have found the perfect go-to guys for design and branding.
Managing Director Orion Holidays Cotswolds
