Richard James Estate Agents
An illustration campaign that put local faces on Swindon’s streets.
Brand Identity + Logo Design + Brand Guidelines + Brand Campaign + Graphic Design + Illustration
Jazzbones created an illustration campaign for Richard James Estate Agents that put local faces on Swindon’s streets. The work began with the for sale board and carried through to advertising and the agency’s Old Town branch.
For sale boards are often the first thing people see of an estate agent. Richard James wanted its boards to express the character of an independent local business and reflect the people it works with every day.
We designed the logo and brand guidelines, setting out how the logo, colours, type and illustrations work together. That gave the team a consistent way to apply the identity across presentation folders, window displays, property boards and roadside advertising.
We drew a cast of characters inspired by staff, customers and the neighbourhoods the agency serves. Bold linework gave the boards a distinctive look at street level, while navy, grey and gold tied them back to the brand. The illustrations carried through to advertising and the branch interior, connecting what people saw on their street with what they saw when they walked in.
More than 1,200 illustrated boards appeared across Swindon. The campaign drew local press coverage and gave Richard James a recognisable presence across the neighbourhoods it serves.
