The Park Academies Trust
A cohesive identity for a growing family of schools.
Brand Strategy + Brand Identity
Jazzbones worked with The Park Academies Trust and Reuben Digital to create a shared identity for a growing family of schools. The work brought the Trust together visually while leaving room for the individual character of each school.
The schools had their own identities, but the relationship between them needed a clearer expression. Workshops with directors and staff explored their values, ambitions and the sense of community they wanted the Trust to represent.
We developed a flexible identity around an interlocking hexagonal symbol. Its connected arrows expressed progress and unity, while a rainbow palette reflected inclusivity. Contemporary sans-serif typography gave the Trust a more open, modern presence.
The system was designed to work across different schools and settings, creating a recognisable family without making every member feel identical.
Guidelines and application examples showed how colour, imagery and the core symbol could work together across printed and digital communication.
The resulting framework supported a gradual rollout and gave the Trust room to welcome new schools, with a shared identity that could grow alongside it.
