Wiltshire and Swindon BCRP
A shared identity for a county-wide partnership.
Brand Strategy + Brand Identity
Jazzbones created a brand identity for the Wiltshire and Swindon Business Crime Reduction Partnership, bringing a county-wide initiative and its local areas into one coherent system. The work gave a collaborative response to business crime a clear, credible public presence.
The partnership needed to improve awareness and give businesses confidence in a more coordinated approach. Its identity had to sit comfortably alongside Wiltshire Police and the Office of the Police and Crime Commissioner, while remaining approachable for everyday users.
We built the visual language around professionalism, partnership and protection. A strong sans-serif wordmark established authority. A circular symbol made from individual dots expressed the network behind the organisation: separate businesses and agencies connected by a shared purpose.
The system extended to eight local areas, balancing local recognition with a consistent county-wide identity.
Guidelines brought together logo usage, colour, typography, photography and tone of voice. Examples showed how the system could work across signage, window stickers, banners and digital communication.
The result was a practical foundation for rollout, helping each area communicate clearly while remaining recognisably part of the same partnership.
