Miele UK – A Green Way To Save Campaign
Miele’s reputation is built on precision engineering, energy efficiency and long-lasting quality. So when the team briefed us on a new promotion centred around eco-friendly appliances, we knew we had to design a campaign that reflected both the brand’s green credentials and its premium tone of voice.
With so many cashback promotions in the retail market, we wanted this one to feel fresh and authentic. The message was clear: Miele appliances are gentle on the planet and your wallet. That gave us a dual benefit to communicate — environmental impact and financial reward.
The campaign title A Green Way to Save allowed us to lean into sustainability without being too heavy-handed. Visually, we departed from the typically sleek, dark palette often associated with tech appliances and instead embraced a softer, more natural look. We placed product shots in leafy, organic environments and paired them with warm, earth-toned textures that suggested recycled materials and green living.
Typography and layout choices were made with legibility and clarity in mind, particularly for in-store displays where the average customer spends just a few seconds scanning promotional signage. The offer itself — £50 cashback — was made visually prominent, ensuring it couldn’t be missed.
Having worked with Miele on a number of high-profile projects, we understand the care they take with every brand touchpoint. Our team made sure every element of the campaign reflected their values: attention to detail, efficiency, and innovation.
We also understand the UK retail sector inside out. Whether it’s a national chain like John Lewis or an independent dealer on the high street, we know how to deliver creative that works in real-world retail settings. That means clear messaging, adaptable layouts, and strong visual cues that support both in-store and digital decision-making.
The Green Way to Save campaign rolled out successfully across participating retailers and online platforms. The clean, nature-inspired visuals stood out from typical appliance advertising, helping Miele highlight their sustainability focus and drive greater interest in their energy-efficient product range.
Feedback from both retailers and customers was overwhelmingly positive, with the campaign delivering improved engagement and an uplift in sales across the promoted SKUs.
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Category Manager – Miele
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